There was no tax on al reg priced rods, reels and tackle. The sale items there was taxed on them as advertised. The receipts do show tax on them as Fishing World still has to pay the government. If you work out your receipt with products purchased such as a lure at $10 would be charged $8.85 on the bill then the tax of 13% that Fishing World has to pay the government $8.85 x .13 = 1.15 which equals $10 to you on your bill. You did not pay tax on the item as the total is the initial $10 for the lure. I know it may be confusing but you did not actually pay the tax on the item or it would have been $11.30 for you total. It's a tax bookkeeping issue and anyone that has any questions or concerns please drop by the store and I can explain it to you.