Hey Matt
How about letting some of us "been fishing darn tournaments for twenty years and never even won anything more than pneumonia" guys in on the action??
Would make a great (and probably funny) storyline for promoting your products.

These guys can catch fish even when there's no water, just think of the marketing you could do with:
"This fat old guy actually changed his luck by using our _____ (insert product) and managed to place in his last tournament on the first page of the Results. A dramatic improvement over the past 15 years."

LOL
Congrats to your new ProTeam members.